Sage MAS 90 & MAS 200 ERP Software News & Tips
Optimizing Profitability, Revenue, and Customer Satisfaction: Consider CRM
Why should you consider CRM? If you have customers, you should consider Customer Relationship Management (CRM).
Gartner defines CRM as a business strategy designed to optimize profitability, revenue, and customer satisfaction.
CRM brings together lots of pieces of information about customers, prospects and buying trends so you can:
- Sell and market your products and services more effectively
- Increase customer loyalty
- Drive competitive advantage
In its most basic form, CRM consists of:
- Helping you identify and target your best customers, manage marketing campaigns with clear goals and objectives, and generate quality leads for the sales team
- Assisting you to improve telesales, account and sales management by optimizing information shared by multiple employees and streamlining existing processes
- Helping you build individualized relationships with customers to improve customer satisfaction and maximize your profits, as well as identifying your most profitable customers and provide them the highest level of service
- Providing your employees with the information and processes they need to better understand your customers and their needs and to effectively build relationships between your company, its customer base and distribution partners
CRM is not just for big businesses. CRM can benefit small businesses too. For example:
- You may want all your customer and prospect information in one place, so anyone can access it and see how that customer is doing at any time
- You may want a way to effectively measure the money you are spending on marketing campaigns by tracking leads to orders
- You may want to be able to track your tradeshow or website leads more effectively than via the various Excel spreadsheets you may currently use
- You may want a way to see at-a-glance how the sales team is doing or how the business is performing
- You may want a way to let customers service their own needs through a secure web portal so you don’t need to hire more customer service staff.
There are many ways having a CRM strategy and a CRM system can help you sell and market your products and services more effectively, increase customer loyalty and drive competitive advantage, no matter how big or small your company is.
Are you ready to consider CRM? With SageCRM, you can even integrate CRM seamlessly with MAS 90 and MAS 200!
SageCRM is an easy-to-use, fast-to-deploy, feature-rich Customer Relationship Management solution that you can configure and personalize. Combining SageCRM with Sage MAS 90 and MAS 200 ERP systems provides you with a way to quickly analyze, manage, and synchronize sales, marketing and customer care activities across all points of contact. Use Business Insights explorer to give you true visibility across your business and up-to-date sales results. Seamlessly convert SageCRM prospects to Sage MAS 90 or 200 customers and provide real-time quotes to orders.
How can you make SageCRM work for your business? Call Integrated Computer Systems Support at 425-820-6120 and we'll help you started.
